Work

American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events

Year: 2002

Type: article

Source: GCB - Gender and Consumer Behavior Volume

Authors: Lance Kinney, Stephen R. McDaniel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418615148

FWCI:

Cites: 18

Cited by:

Related to: 10