Work

Advertising Communication Models

Year: 1985

Type: article

Source: ACR North American Advances

Authors: John R. Rossiter, Larry Percy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418719681

FWCI: 1.418

Cites: 16

Cited by: 40

Related to: 10