Work

Self-Brand Connections and Brand Resonance: the Role of Gender and Consumer Emotions

Year: 2007

Type: article

Authors: David Moore, Dayna Wurster

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418836113

FWCI: 0.921

Cites:

Cited by: 19

Related to: 10