Work

Ideal Point Versus Attribute Models of Brand Preference: a Comparison of Predictive Validity

Year: 1975

Type: article

Source: ACR North American Advances

Author: Bernard Dubois

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2418849726

FWCI:

Cites:

Cited by: 7

Related to: 10