Work

Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

Year: 1983

Type: article

Source: ACR North American Advances

Authors: Richard J. Lutz, Scott MacKenzie, George E. Belch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2419224225

FWCI: 13.36

Cites:

Cited by: 470

Related to: 10