Work

Brand Categorization and Product Involvement

Year: 1990

Type: article

Source: ACR North American Advances

Authors: Jacques E. Brisoux, Emmanuel Chéron

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2419290451

FWCI: 1.601

Cites:

Cited by: 66

Related to: 10