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Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons That Threaten Collective Self-Esteem

Year: 2006

Type: article

Source: ACR North American Advances

Authors: Claudiu V. Dimofte, Ronald C. Goodstein

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2419541196

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Cites: 9

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Related to: 10