Work

Framing Effects on Buyers' Subjective Product Evaluations

Year: 1987

Type: article

Source: ACR North American Advances

Authors: Kent B. Monroe, Joseph D. Chapman

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2419553260

FWCI: 14.55

Cites:

Cited by: 206

Related to: 10