Work

The Framing Effect of Price Format

Year: 2007

Type: article

Authors: Marco Bertini, Luc Wathieu

Institutions: London Business School, Harvard University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2423936066

FWCI: 3.682

Cites: 59

Cited by: 15

Related to: 10