Work

Product Meaning and Consumer Creativity

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Kelly B. Herd, Ethan Pew, Caleb Warren

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2424393927

FWCI:

Cites: 5

Cited by: 1

Related to: 10