Work

Towards a Praxiology of Advertising

Year: 1983

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1983.11104975

Author: Keith Crosier

Institution: University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2425105600

FWCI:

Cites: 10

Cited by: 14

Related to: 10