Work

Online branding: Development of hotel branding through interactivity theory

Year: 2016

Type: article

Study design: Observational Study

Source: Tourism Management

DOI: 10.1016/j.tourman.2016.06.007

Authors: Albert A. Barreda, Anil Bilgihan, Khaldoon Nusair, Fevzi Okumus

Institutions: Missouri State University, Florida Atlantic University, Sultan Qaboos University, University of Central Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2429844992

FWCI: 17.15

Cites: 115

Cited by: 119

Related to: 10