Work

Conceptualisation, Consumer and Cognition: the 3 Cs That Will Advance Product Placement Research

Year: 2006

Type: article

Source: ACR Asia-Pacific Advances

Authors: Jane Scott, Margaret Craig‐Lees

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2430270794

FWCI:

Cites: 40

Cited by: 1

Related to: 10