Work

Driving Customer-Centric Growth: A Practical Roadmap

Year: 2016

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2016-029

Authors: Mario Simon, Frank Van Den Driest, Tom Wilms

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2431840051

FWCI: 6.748

Cites: 3

Cited by: 30

Related to: 10