Work

On the Compatibility of Orientation, Task and Preference:The Role of Brand Information

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Jingjing Ma, Shi Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2432805563

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Cites: 9

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Related to: 10