Work

The role of self-esteem, negative affect and normative influence in impulse buying

Year: 2016

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2015-0037

Author: Nirmalya Bandyopadhyay

Institution: Indian Institute of Management Rohtak

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2432853146

FWCI: 2.081

Cites: 70

Cited by: 54

Related to: 10