Work

The Halal brand personality and its effect on purchase intention

Year: 2013

Type: article

Authors: Mahdi Borzooei, Maryam M. Asgari

Language: English

Topic: Halal products and consumer behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2434857166

FWCI: 7.339

Cites: 48

Cited by: 94

Related to: 10