Work

How digital platforms influence luxury purchase behavior in India?

Year: 2016

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2016.1197295

Authors: Varsha Jain, Don E. Schultz

Institutions: Mudra Institute of Communications Ahmedabad, Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Michigan State University, University of Oklahoma, Queensland University of Technology, Tsinghua University, Peking University

OpenAlex ID: W2435013487

FWCI: 4.163

Cites: 57

Cited by: 35

Related to: 10