Work

Black urban consumers’ status consumption of clothing brands in the emerging South African market

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12293

Authors: Adèle Cronje, Bertha Jacobs, Arda Retief

Institution: University of Pretoria

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2436280772

FWCI: 5.545

Cites: 57

Cited by: 27

Related to: 10