Work

Effects of Patriotism and Celebrity Endorsement in Military Advertising

Year: 2016

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2016.1185489

Authors: Sejin Park, Elizabeth Johnson Avery

Institution: University of Tennessee at Knoxville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2440134254

FWCI: 3.469

Cites: 37

Cited by: 14

Related to: 10