Work

The Role of Visual Attention in Internet Advertising

Year: 2012

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-52-4-400-404

Author: Adam S. Greenberg

Institution: Carnegie Mellon University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2441325525

FWCI: 2.11

Cites: 20

Cited by: 21

Related to: 10