Work

Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Douglas R. Ewing, Chris T. Allen, Frank R. Kardes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2443570146

FWCI:

Cites: 15

Cited by: 8

Related to: 10