Work

Image transfer in global sport sponsorship: theoretical support and boundary conditions.

Year: 2005

Type: article

Authors: Kevin P. Gwinner, John Amis, T. B. Cornwall

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W244628802

FWCI:

Cites:

Cited by: 21

Related to: 10