Work

Database Marketing

Year: 2008

Type: book

Source: International series in quantitative marketing

DOI: 10.1007/978-0-387-72579-6

Authors: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

Institutions: Northwestern University, Carnegie Mellon University, Seoul National University, Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234184081

FWCI: 36.19

Cites: 14

Cited by: 408

Related to: 10

Parts: 29