Work

How Immigrants Travel With Their Home Brands: Brand Relationships and Acculturation

Year: 2014

Type: article

Source: ACR North American Advances

Authors: Ani Dino, Benedetta Cappellini

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2460174388

FWCI:

Cites: 30

Cited by: 1

Related to: 10