Regaining drifting mobile communication customers: Predicting the odds of success of winback efforts with competing risks regression
Year: 2015
Type: article
Study design: Observational Study
Source: Expert Systems with Applications
Authors: Torsten J. Gerpott, Nima Ahmadi
Institution: University of Duisburg-Essen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2460616166