Work

How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences

Year: 2007

Type: article

Source: ACR North American Advances

Authors: Kunter Gunasti, William T. Ross

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2460627916

FWCI:

Cites: 9

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Related to: 10