Work

The Role of Prior Knowledge in Advertisement Evaluation

Year: 2007

Type: article

Source: ACR North American Advances

Author: Yu Jeffrey Hu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2461307498

FWCI:

Cites: 47

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Related to: 10