Work

Sensory marketing in light of new technologies

Year: 2015

Type: conference-paper

Source: International Conference on Advances in Computer Entertainment Technology (ACE)

DOI: 10.1145/2832932.2837006

Authors: Olivia Petit, Adrian David Cheok, Charles Spence, Carlos Velasco, Kasun Thejitha Karunanayaka

Institution: University of Oxford

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2462267720

FWCI: 10.09

Cites: 29

Cited by: 45

Related to: 10