Work

When Products Feel Special: Low Fluency Leads to Enhanced Desirability

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Anastasiya Pocheptsova, Aparna A. Labroo, Ravi Dhar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2462430370

FWCI:

Cites: 23

Cited by: 1

Related to: 10