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Pay What You Want: worden consumenten onbewust geprikkeld minder te betalen wanneer ze in contact komen met het PWYW-concept?

Year: 2013

Type: article

Author: Faculteit Economie En

Language: Dutch

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2463236207

FWCI:

Cites: 42

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Related to: 10