Work

Internationale identitätsbasierte Markenführung

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-07506-4_7

Authors: Christoph Burmann, Tilo Halaszovich, Michael Schade, Frank Hemmann

Institution: University of Bremen

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2463280583

FWCI: 8.727

Cites: 96

Cited by: 7

Related to: 10