Work

Professional niche sports sponsorship: an investigation of sponsorship selection criteria

Year: 2013

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-14-02-2013-b002

Authors: Greg P Greenhalgh, T. Christopher Greenwell

Institutions: Virginia Commonwealth University, University of Louisville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2463461808

FWCI: 0.991

Cites: 25

Cited by: 24

Related to: 10