Work

Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence

Year: 2016
Type: article
Authors: Torsten J. Gerpott, Christina Schneider
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W2463967560
FWCI: 2.081
Cites: 44
Cited by: 11
Related to: 10