Work

Advertising Claims About Search and Experiential Attributes and Their Effect on Post-Trial Evaluations of Functional Versus Hedonic Products

Year: 2006

Type: article

Source: ACR North American Advances

Author: Camelia C. Micu

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2464280936

FWCI:

Cites: 17

Cited by:

Related to: 10