Work

Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior

Year: 2014

Type: article

Source: ACR North American Advances

Author: Ben Kozary

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2464332767

FWCI: 0.792

Cites:

Cited by: 1

Related to: 10