Work

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

Year: 2016

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2016.1198824

Authors: Maree Thyne, Anne-Marie Hede

Institutions: University of Otago, Victoria University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2464633441

FWCI: 8.326

Cites: 57

Cited by: 51

Related to: 10