Work

Theory and Methodology A maximin procedure for the optimal insertion timing of ad executions

Year: 1995

Type: article

Author: Nicholas G. Hall

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2464865481

FWCI:

Cites: 15

Cited by:

Related to: 10