Work

The Creative advertising development process : is organizational politics a recipe for disaster or a dysfunctional antidote?

Year: 2008

Type: article

Authors: Sheila L. Sasser, Scott Koslow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2464901069

FWCI: 3.386

Cites: 47

Cited by: 8

Related to: 10