Work

Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts

Year: 2016

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2016.1198238

Authors: Yulia Malenkaya, Aliona Andreyeva

Institutions: Lomonosov Moscow State University, St Petersburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2465663571

FWCI: 1.388

Cites: 25

Cited by: 11

Related to: 10