Work

Products As Compensation For Self-Confidence: Subtle Actions Affect Self-View Confidence and Product Choice

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Leilei Gao, Christian Wheeler, Baba Shiv

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2466007124

FWCI:

Cites:

Cited by: 3

Related to: 10