Work

The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising

Year: 2016

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2016.1197296

Authors: Jun Myers, Jae Min Jung

Institution: California State Polytechnic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2466044282

FWCI: 2.081

Cites: 42

Cited by: 24

Related to: 10