Work

Consumer perception towards private label brands of four key supermarkets in Kenya

Year: 2015

Type: dissertation

Author: Catherine Macharia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467820716

Cites: 47

Cited by: 1

Related to: 10