Work

What Drives the Success of Pop-Up Stores?

Year: 2016

Type: article

Abstract: Pop-up stores are considered an alternative or a further development of the pioneering flagship store concept. They describe a temporary store concept that displays products in an unexpected way to attract the consumers’ attention (Hutter 2013). So far, this store format has mainly been applied to the USA and the UK, and has been insufficiently studied. This paper summarizes interim results of a pilot study on pop-up stores, which focuses on identifying factors for their success.

Source: Wissenschaftliche Beiträge / Technische Hochschule Wildau

DOI: 10.15771/0949-8214_2016_1_12

Authors: Sandra Haas, Lisa Schmidt

Institution: Technical University of Applied Sciences Wildau

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2468439708

FWCI: 3.115

Cites: 6

Cited by: 17

Related to: 10