Work

Global Consumer Segmentation versus Local Market Orientation: Empirical Findings

Year: 1992

Type: article

Source: Management International Review

Authors: Uğur Yavaş, Bronislaw J. Verhage, Robert T. Green

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W246860669

FWCI: 4.234

Cites: 11

Cited by: 88

Related to: 10