Work

Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation

Year: 2005

Type: article

Source: ACR North American Advances

Authors: Sung Youl Jun, Deborah J. MacInnis, C. Whan Park

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2469924360

FWCI: 1.275

Cites:

Cited by: 17

Related to: 10