Work

Le marketing comme moyen de légitimation des entreprises dans une perspective de développement durable

Year: 2003

Type: article

Source: Décisions Marketing

DOI: 10.7193/dm.029.67.76

Author: Patrick Gabriel

Institution: Centre de Recherche en Économie et Management

Language: French

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2470165418

FWCI: 6.63

Cites: 4

Cited by: 59

Related to: 10