Work

Green Marketing: The Roles of Appeal Type and Price Level

Year: 2014

Type: article

Source: RePEc: Research Papers in Economics

Authors: Chiou‐Fong Wei, Bruce C.Y. Lee, Tun‐Chih Kou, Chun-Kuang Wu

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2470959876

FWCI: 2.133

Cites: 34

Cited by: 20

Related to: 10