Work

Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor

Year: 2016

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2016.1168907

Authors: Anna Rößner, Maren Kämmerer, Martin Eisend

Institution: European University Viadrina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2471869987

FWCI: 7.632

Cites: 55

Cited by: 33

Related to: 10