Work

The Substitutability of Network and National Spot Television Advertising

Year: 2016

Type: article

Source: Quarterly journal of business and economics

Authors: B. D. McCullough, Tracy Waldon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2471933800

FWCI:

Cites: 18

Cited by: 9

Related to: 10